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| Corporate Imagery | |||||||||
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Over the last
five years the SG Corporate Imagery has changed
significantly. From the green and lime of 2001 to the
clear blue and white colors of today, every change in
our Corporate Imagery represents, for us, new challenges
and opportunities. In December of 2004 we completed our
"Rejuvenation" Campaign and, at the end of 2005, we
completed the "Innovation" series. 2008 will see the
beginning of our "Collaboration" Campaign. What does Sanseman mean? The word "Sanseman" has several significant meanings but, as an organisation, the most important relates to its translation as a word that means to be visited upon, to challenge and to succeed. The SG Corporate Logo The one thing that has remained completely constant is the SG Corporate Logo (see image below). A Corporate Logo says a lot about an organisation and it is certainly no different in the case of SG. The imagery in our corporate logo is even more significant to us because we are, first and foremost, an Asia Pacific organisation. Over the years we have expanded our networks and organisation globally where we now run programs in locations from New Zealand through to North America and, from 2006, Hong Kong, Singapore and Beijing. Put simply, our corporate logo represents the challenges we face in dealing with an ever increasingly global organisation and client worldview. Corporate Social Responsibility It is important that business recognise and work with those who are less fortunate than ourselves. As a public policy organisation this is important given the needs of developing countries in the areas of governance, education and economic policy. At SG we recognise and support a range of causes and encourage others to do so as well.
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