As organisations move through the
global financial crisis and out the other end, it
provides an opportunity to reflect on whether or not
your business is the best it can be in terms of both
structure and operation. Are you geared for a resurgent
economy? are you carrying costs that can be stripped
away? can you improve your time to market, do you have
right team and finally, is your business able to respond
to market demands and pressures.
From every great financial
meltdown comes the opportunity to change and
transform your business for the demands of the cycle
ahead. What do we mean by the demands of the cycle
ahead? essentially, change and transformation is
never ending because the things that have the
potential to impact the organisation evolve on a
regular basis - for example, at SansGov we
talk about two types or models of an organisational
structure:
Model one is a
business that has typically done what it has always
done. It is an old brand, recognised by the
community, consumers and industry. Its products and
services are the same and its approach to the
development of new products and services has
remained relatively consistent. Unfortunately for
this business (or organisation) the world in which
it operates is beginning to change. At
SansGov we call this the "Coal Fired Power Station
model". When it comes to change, the
business sees nothing wrong with what it has always
done - in fact when challenge it goes on the
defensive. But, in the case of Coal Fired Power
Stations everywhere - consumer sentiment and
Government policy has shifted significantly. As
consumers become more attached to the emotional and
environmental concerns around climate change, they
are seeking alternative products and services that
they otherwise would have sourced from the
organisation they grew up and knew - they do so,
because they don't see the change in behaviour or
structure.
The second model
is relatively new in the economy and community. It
has evolved through a mix of both Government policy
and consumer sentiment. It is moving faster than the
traditional companies in its sector, and indeed, is
moving to establish itself as a clean source of
energy and solution to climate change. You guessed
it, this business is what SansGov the
"Renewable Energy Organisation". It is fast
moving, staked to the brim of innovators and people
looking to the future. They are able to read the
mood of the consumer and Government. They don't need
to compete against traditional sources of energy
supply, because the competitors are fast being
recognised as part of the climate change problem.
The truth is, both organisations
require assistance. In the case of the "Coal
Fired Power Station" they require a
transformation program to enable them to diversify
into a current commercial model - one that enables a
mixture of services and solutions to meet consumer
demand. With that comes the complexity of change
management - asking yourself the questions of
whether or not you have right resources, talent and
business models in place to enable diversification -
and then ultimately, execution of a change
management program to begin the journey.
In the case of the
"Renewable Energy Organisation" they also
require a transformation program - the reality is
with rapid growth come challenges the management
team may be unprepared for. For example, if you sell
$1 million worth of product or services in year one,
yet in year two you have reached $10 million, have
your business processes and structure kept place.
The truth of many organisations,
and the above is simplistic way of looking at a
complex problem, the mix of organisation is
something in between our two energy generators. A
good change and business transformation program
looks at every conceivable impact on the business
and begins to plot solutions to things such as
management, structure, delivery and execution - most
importantly, it is a finite program of delivery that
then enables the next phase of growth.
At SansGov we understand what it
takes to work with management teams and senior
executives to change and transform the business and
organisational model. Over more than a decade we
have developed a strong four step approach which
follows
If you would like more information or
arrange an initial consultative session please call us
on 0410 993
231 (+61 410 993 231 for international). Alternatively
you can send an email to consulting@sansgov.com